problem 01
Your website no longer matches the level of your work.
$ ervi eseyay---s
eyay.studio · Amsterdam
We build with AI.
Not just about it.
eyay is a two-person digital product studio in Amsterdam. We design and build custom software, AI workflows, internal tools, MVPs, and sharper websites for teams that need something real, fast.
Small team. Real product work.
We shape, design, and build custom software, AI workflows, internal tools, MVPs, and sharp websites from one small Amsterdam studio.
→ how eyay works
01
AI-native workflow
More momentum, fewer layers.
We use AI across research, design, code, QA, and documentation, so a small team can move with unusual speed.
02
End-to-end ownership
The people you brief are the people who build.
The people you brief are the people who design, build, launch, and hand over the work.
03
Modern technical foundation
Built to last, not to impress.
We build on maintainable stacks and document the product so it stays understandable after launch.
→ problems
What we solve
problem 02
You have a product idea, but no product team.
A focused MVP from concept to working v1.
problem 03
Your team loses hours to repetitive work.
A custom internal tool for the workflow your team keeps doing by hand.
problem 04
You know AI could help, but not where.
One practical AI layer around a real use case.
→ the alternative
Before you hire the full team
Important enough to build. Too early for a full product team.
We scope the right first version, build it properly, and leave something your team can use, test, or take further.
→ pricing
Select your project
Clear pricing for focused digital work
We keep things crystal clear, including the pricing. Choose the shape that fits: scope the idea, build the first version, keep us close, or book recurring product capacity.
Price
€1.500/month
Project time: Monthly continuity
What you get
Access and continuity without opening a full sprint.
- $ Monthly product/strategy session
- $ Roadmap and backlog thinking
- $ Review of ideas, flows, proposals, or technical choices
- $ Small improvements when they fit the monthly capacity
- $ Opportunity spotting for tools, AI workflows, or better UX
- $ Priority access for future Build Sprints
50% upfront, 50% on delivery. Ongoing partnerships billed monthly. Concept Sketch paid upfront in full. All prices exclude VAT.
→ team
MAIN
Two minds. One studio.
We're twins — Ayu and Sinyo — teaming up on your product.
Sinyo Koene
Development & AI
Ayu Koene
Design & Strategy
→ partners
Partners
We know what we don't know.
When a build needs more, we bring in trusted specialists — researchers, brand strategists, motion designers, domain experts. Always the right person for the job.
Arctic FeverMTY, MX
Reach out to make your brand your biggest strategic advantage.
BR-ND PeopleAMS, NL
Call us when the problem is people, culture, or direction.
See partner-involved projects in partner work.
Want to partner up? Text us!
→ builds
Selected builds
People want a personal trainer that feels simple, clear, and motivating.
Yes... let's turn it into a simple conversation.
Jimmy.
Jimmy.
Your Personal Trainer · Coming soon
MOBILE APPcoming soon
We lose patients between ER discharge and social follow-up. No handover, no visibility.
So we built a fast web tool: map of nearby services, filter by need, one tap to referral info. No login, no patient data.
van Spoed naar Steun
Emergency care platform · OLVG Amsterdam
public toolemergency platformShipped
Our site doesn't reflect our way of working...
So we built a new website that matched their creative approach.
BR-ND People
Brand website with motion storytelling
websitebrand siteShipped
We have a happiness methodology — years of workshops. But it only exists in rooms.
So we turned it into a digital happiness scan — people can run the methodology themselves, with clear visual results.
23plusone
Happiness scan · digital assessment product
digital productassessment toolShipped
More work available on request — some projects are under NDA.
→ FAQ
Frequently asked questions about working with eyay
What does a Build Sprint include?
A Build Sprint includes product direction, UX and UI design, technical build, review rounds, and launch or handover support for a focused first version. We aim for something real and usable rather than a deck about what might be built later.
How fast can eyay start?
A Concept Sketch can usually start within days. Larger Build Sprint, Digital Partner, or Product Partner work depends on scope and availability, but the first step is always a short scoping conversation that turns the brief into a clear plan.
How do you use AI in product work?
We use AI across research, synthesis, interface iteration, coding, testing, and automation. It's the leverage that lets two of us ship at the pace we promise — not a feature we sell.
Can you work with an existing team?
Yes. We've done bounded features, prototypes, and ongoing support inside existing product, design, and engineering teams. Handover always includes code context and maintenance notes.
What happens after launch?
You can take the code in-house, continue with Digital Partner or Product Partner support, or ask us for a handover-only finish. We build with maintainability in mind so the next person is not trapped in mystery code.
Do you only work in Amsterdam?
No. We're based in Amsterdam and often work with Dutch organisations, but the process works remotely for teams worldwide.