problem 01
Your digital direction is spread across meetings, notes and half-decisions.
$ ervi eseyay---s
eyay.studio · Amsterdam
We bring the process
and the hands.
eyay is a lean digital studio. We help teams clarify what to build, shape a lightweight process around it, and ship the first usable version — strategy, design, software engineering and AI in one small team.
We don't separate advice from execution.
Every engagement is designed to leave behind something usable: a prototype, tool, workflow, website, AI layer, spec, backlog or production feature. The people you brief are the people who build.
→ how eyay works
Clarity, system, shipping. We guide the work and build it.
01
Clarity
Sharp decisions before code.
We turn early-stage, underdefined briefs into sharp decisions: users, constraints, scope, priorities and what not to build.
02
System
A lightweight delivery system.
We set up the lightweight process around the work: documentation, feedback loops, backlog, ownership and AI support where it helps. The people you brief are the people who build.
03
Shipping
The first usable version.
We design and build the first version, so the work becomes real enough to use, test, improve or hand over.
→ problems
What we solve
problem 02
You have a product idea, but no product team.
A focused MVP from concept to working v1.
problem 03
Your team loses hours to repetitive work.
A custom internal tool for the workflow your team keeps doing by hand.
problem 04
You know AI could help, but not where.
One practical AI layer around a real use case, with clear human control.
→ the alternative
Before you hire the full team
Important enough to build. Too early for a full product team.
We scope the right first version, build it properly, and leave something your team can use, test, or take further.
→ pricing
Select your project
Clear pricing for focused digital work
We keep things clear, including the pricing. Choose the shape that fits: set the direction, scope the build, ship the first version, keep us close, or book recurring product capacity. For larger or more complex work, we scope by complexity — start a conversation.
Price
Custom
Project time: Scoped by complexity
What you get
Shape the direction before you build.
- $ Digital direction
- $ AI opportunity scan
- $ First-version scope
- $ Decision log
- $ Prototype direction
- $ Technical feasibility notes
- $ Prioritized backlog
- $ Build-ready brief
50% upfront, 50% on delivery. Ongoing partnerships billed monthly. Product Clarity Sprint paid upfront in full. Digital & AI Direction scoped per engagement. All prices exclude VAT.
→ team
MAIN
Two disciplines. One delivery team.
eyay is led by Ayu and Sinyo Koene — a designer-strategist and a software engineer working as one small core team.
Sinyo Koene
Software engineering, AI systems & technical delivery
Ayu Koene
Design strategy, service logic & product clarity
→ partners
Partners
We know what we don't know.
When a build needs more, we bring in trusted specialists — researchers, brand strategists, motion designers, domain experts. Always the right person for the job.
Arctic FeverMTY, MX
Reach out to make your brand your biggest strategic advantage.
BR-ND PeopleAMS, NL
Call us when the problem is people, culture, or direction.
See partner-involved projects in partner work.
Want to partner up? Text us!
→ builds
Selected builds
How do I achieve a strong launch for my tool?
We'll guide you towards a market-ready product. From research, strategy, and design.
QWYQ
Board-level cyber & AI decision support
CyberAI
People want a personal trainer that feels simple, clear, and motivating.
Yes... let's turn it into a simple conversation.
Jimmy.
Jimmy.
Your Personal Trainer · Coming soon
MOBILE APPcoming soon
We lose patients between ER discharge and social follow-up. No handover, no visibility.
So we built a fast web tool: map of nearby services, filter by need, one tap to referral info. No login, no patient data.
van Spoed naar Steun
Emergency care platform · OLVG Amsterdam
public toolemergency platformShipped
Our site doesn't reflect our way of working...
So we built a new website that matched their creative approach.
BR-ND People
Brand website with motion storytelling
websitebrand siteShipped
We have a happiness methodology — years of workshops. But it only exists in rooms.
So we turned it into a digital happiness scan — people can run the methodology themselves, with clear visual results.
23plusone
Happiness scan · digital assessment product
digital productassessment toolShipped
More work available on request — some projects are under NDA.
→ FAQ
Frequently asked questions about working with eyay
What does a Build Sprint include?
A Build Sprint includes product direction, UX and UI design, technical build, review rounds, and launch or handover support for a focused first version. We aim for something real and usable rather than a deck about what might be built later.
How fast can eyay start?
A Product Clarity Sprint can usually start within days. Digital & AI Direction, Build Sprint, Digital Partner, or Product Partner work depends on scope and availability, but the first step is always a short scoping conversation that turns the brief into a clear plan.
How do you use AI in product work?
We use AI across research, synthesis, interface iteration, coding, testing, and automation. It's the leverage that lets two of us ship at the pace we promise — not a feature we sell.
Can you work with an existing team?
Yes. We've done bounded features, prototypes, and ongoing support inside existing product, design, and engineering teams. Handover always includes code context and maintenance notes.
What happens after launch?
You can take the code in-house, continue with Digital Partner or Product Partner support, or ask us for a handover-only finish. We build with maintainability in mind so the next person is not trapped in mystery code.
Do you only work in Amsterdam?
No. We're based in Amsterdam and often work with Dutch organisations, but the process works remotely for teams worldwide.